Brailleliga - A Blind Call (Belgium)

The Braille Liga is an organisation helping the blind and the visually impaired. The objective was to create awareness for the Braille Liga, especially amongst young people.

Brailleliga – A Blind Call (Belgium)

Agency name: Duval Guillaume Brussels Client name: Brailleliga Category: Innovative Idea or Concept

BACKGROUND

The Braille Liga is an organisation helping the blind and the visually impaired. The organisation, which was founded in 1922, needed an image lift. New ways to create awareness and increased fundraising were needed.

Donating for the blind lacks attractiveness. Most people – especially the younger target – personally don't know any or see any blind persons in their lives. If they do, they don't consider blindness as life threatening as natural disasters.

Therefore, the...

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