Brahma: The foamy haircut

Brahma, a Brazilian beer brand, created a cultural phenomenon by leveraging a new source of media: football players’ hair.

Campaign video: Brahma – The foamy haircut

Selected creative: Brahma – The foamy haircut

Credits

Creative agency: Africa São PauloAccount Services: Amanda Maia / Heloísa Pupim / Luiza Lima / Rafael Marques / Vivianne SantosAgency Editor e Motion Design: Carlos Sperancolo / Thiago de Oliveira Asturiano JordãoAgency Producer: Carmen Castillo / Ian Inglez / Patricia Gaglioni / Rodrigo Ferrari / Tais Olhiara / Vanessa LimaArt Director: João CorazzaCCO: Sergio GordilhoChief Technology Officer: Fabio PalmaCOO: Carolina BocciaCopywriter: Bruno Reis / Júlia MalavazziCreative Director:...

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