Brahma: Brahmosidade

Brahma, a Brazilian beer brand, created a cultural phenomenon by leveraging a new source of media: football players’ hair.

Campaign video: Brahma – Brahmosidade

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Selected creative: Brahma – Brahmosidade

Credits

Agency: Africa São PauloAccount Services: Amanda Maia, Heloísa Pupim, Luiza Lima, Rafael Marques, Vivianne SantosAgency Editor & Motion Design: Carlos Sperancolo, Thiago de Oliveira Asturiano JordãoAgency Producer: Carmem Castillo, Ian Inglez, Patricia Gaglioni, Rodrigo Ferrari, Tais Olhiara, Vanessa LimaArt Director: João CorazzaCCO: Sergio GordilhoChief Technology Officer: Fabio PalmaCOO: Carolina BocciaCopywriter: Bruno Reis, Júlia MalavazziCreative Director: Alexandre Giampaoli, Marcelo Bruzzesi, Pedro ReisDesigner:Raphael Santos...

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