Bradescompleto – Growing in a BRIC market without raising its voice
Eduardo Lorenzi and Matthew Gladstone
Banking in Brazil has long been based on perceptions of size and safety: in a frequently unstable continent, consumers wanted to entrust their money to a brand that was seen as secure and reliable.
| Agency: Neogama/BBH | Authors: Eduardo Lorenzi and Matthew Gladstone |
Bradescompleto – Growing in a BRIC market without raising its voice
INTRODUCTION – BACKGROUND TO BRAZIL AND BRADESCO
This is a Brazilian paper, so it's important to mention that Brazil is the...
