Bradescompleto – Growing in a BRIC market without raising its voice

Banking in Brazil has long been based on perceptions of size and safety: in a frequently unstable continent, consumers wanted to entrust their money to a brand that was seen as secure and reliable.
Agency: Neogama/BBHAuthors: Eduardo Lorenzi and Matthew Gladstone

Bradescompleto – Growing in a BRIC market without raising its voice

INTRODUCTION – BACKGROUND TO BRAZIL AND BRADESCO

This is a Brazilian paper, so it's important to mention that Brazil is the...

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