B&Q: You don't buy a brand. You build one.

B&Q, a DIY and home improvement company, launched a campaign in the UK to increase brand preference and emotional resonance from consumers and to drive sales.

Campaign details

Brand: B&QAgency: Uncommon Creative Studio

Executive Summary (250 Words)

B&Q is a national institution in the UK - but, in 2020, was coming under threat from more competitors than ever before.

Where previously the ingenious business...

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