B&Q/Castorama (Kingfisher Group) - Offshore Challenges Sailing Team, 1998-2006

Kingfisher, the owner of B&Q and French DIY chain Castorama, began its sponsorship of yachtswoman Ellen MacArthur in 1998, during the solo Route du Rhum race in November of that year.

B&Q/Castorama (Kingfisher Group) Offshore Challenges Sailing Team, 1998–2006

BRAND BACKGROUND

Kingfisher plc began their sponsorship of Ellen MacArthur in 1998. They took the initiative of a 'test' sponsorship supporting Ellen in her participation...

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