| Agency: J Walter Thompson | Author: Frank Bethel |
B&Q – ‘You can do it‘
1. INTRODUCTION
Writing a paper that demonstrates the effect of advertising on a brand the scale of B&Q is both exciting and daunting. Isolating the effect of advertising...
B&Q - 'You can do it'
B&Q has been an incredible retailing success over the last decade, coming to dominate the UK DIY market.
