B&Q - 'You can do it'

B&Q has been an incredible retailing success over the last decade, coming to dominate the UK DIY market.
Agency: J Walter ThompsonAuthor: Frank Bethel

B&Q – ‘You can do it‘

1. INTRODUCTION

Writing a paper that demonstrates the effect of advertising on a brand the scale of B&Q is both exciting and daunting. Isolating the effect of advertising...