| Agency: Bates UK | Authors: Nicholas Docherty and Steve Hopkins |
How Advertising Helped B&Q Do It
Introduction
The DIY market grew rapidly in the 1980s and B&Q grew with it.
However, market growth slowed in the late 1980s. As Mintel forecast in...
B&Q - How advertising helped B&Q do it
1996-2000 advertising for B&Q. Objectives: to increase spend per consumer and attract customers from other DIY stores at a time when the market had matured.
