B&Q - How advertising helped B&Q do it

1996-2000 advertising for B&Q. Objectives: to increase spend per consumer and attract customers from other DIY stores at a time when the market had matured.
Agency: Bates UKAuthors: Nicholas Docherty and Steve Hopkins

How Advertising Helped B&Q Do It

Introduction

The DIY market grew rapidly in the 1980s and B&Q grew with it.

However, market growth slowed in the late 1980s. As Mintel forecast in...