BPAY Pty Ltd: The World's Biggest Most Awesome Waste of Time

BPAY wished to raise awareness of its bill paying service among consumers aged 18–22. To highlight the benefits of BPAY, it launched a campaign that used short videos to make its point.

BPAY Pty Ltd: The World's Biggest Most Awesome Waste of Time



Category: Financial Products and ServicesCountry where program ran: AustraliaDate program started/ended: February 2010

Product Description: BPAY is an online bill payment system in Australia.

Advertiser/Client Name: BPAY Pty LtdMedia Channels: TV/Video/RadioWebsite: www.awesometimewasting.com.au


Marketplace Challenge:

BPAY wanted to get on the radar of the next generation of bill payers (18 - 22 year olds) to let them know there's a quick and easy way to pay their bills online. Of course the problem was, this...

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