BPAY Pty Ltd: The World's Biggest Most Awesome Waste of Time
Category: Financial Products and ServicesCountry where program ran: AustraliaDate program started/ended: February 2010
Product Description: BPAY is an online bill payment system in Australia.
Advertiser/Client Name: BPAY Pty LtdMedia Channels: TV/Video/RadioWebsite: www.awesometimewasting.com.au
BPAY wanted to get on the radar of the next generation of bill payers (18 - 22 year olds) to let them know there's a quick and easy way to pay their bills online. Of course the problem was, this...