Bowmore

This study traces the progress of a relatively unknown brand to a major player in the single malt whiskey sector.
Author: Not credited
Agency: Citigate SMARTS 

Scottish Awards 2001

Marketing Legend 

Putting Bowmore Islay single malt scotch whisky in the premier league

CONSUMERS (AND TRADE BUYERS)

In marketing, the customer may be king. But, in many markets,...