Boursin: From the Christmas cheeseboard to the summer picnic blanket

Boursin, the French cheese, turned around a failing marketing model by refocussing on new customers and expanding sales opportunities, resulting in large increases in sales and penetration.

Campaign details

Brand: BoursinAdvertiser: BelEntrant: Spark FoundryCategory: Single MarketPrincipal authors: Joe Wood, Spark FoundryContributing authors: Lynne Quinn, Spark Foundry

Executive Summary

Boursin had been in long-term decline, with decreasing sales...

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