Boursin: From the christmas cheeseboard to the summer picnic blanket

Boursin, the luxury cheese brand, carried out a campaign to accelerate summer sales.

Campaign details

Brand: BoursinBrand owner: Bel GroupeLead agency: Spark FoundryContributing agency: Popcorn PR, Tracy LockeCountry: United KingdomIndustries: Dairy products, fats, oilsMedia channels: Content marketing, Integrated, Online display, Outdoor, Out of-home, Packaging & design, Point-of-purchase, in-store, Print - general, unspecified, Social media, Video of demand, Word of mouth, influencersBudget: 3 - 5 million

Executive summary

Boursin was trapped by its perception of being a Christmas indulgence. Through our insight that people don't just indulge at Christmas, we treat ourselves even morein summer, we were...

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