Boursin Cuisine: The Easy Chef

The launch of Boursin/Crème Bonjour 'Cuisine' in four different countries represented a great market opportunity for Boursin as well as an opportunity to refresh the brand image.

The Easy Chef

Brand Name: Crme Bonjour / Boursin Cuisine Client Name: Unilever Bestfoods EuropeAgency Name: Springer & Jacoby Werbung GmbH & Co. KGCategory for this Entry:FMCG Food & Non-alcoholic Beverages & Small budget (Silvers)...

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