Boursin Cuisine: The Easy Chef

The launch of Boursin/Crème Bonjour 'Cuisine' in four different countries represented a great market opportunity for Boursin as well as an opportunity to refresh the brand image.
  

The Easy Chef

Brand Name: Crme Bonjour / Boursin Cuisine Client Name: Unilever Bestfoods EuropeAgency Name: Springer & Jacoby Werbung GmbH & Co. KGCategory for this Entry: FMCG Food & Non-alcoholic Beverages & Small budget (Silvers)

Summary

The launch of Boursin/Crme Bonjour 'Cuisine' in four different countries represented a great market opportunity for Boursin as well as an opportunity to refresh the brand image. The brands message 'refines your life easily' was illustrated through...

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