The Easy Chef
Brand Name: Crme Bonjour / Boursin Cuisine Client Name: Unilever Bestfoods EuropeAgency Name: Springer & Jacoby Werbung GmbH & Co. KGCategory for this Entry:FMCG Food & Non-alcoholic Beverages & Small budget (Silvers)...
Boursin Cuisine: The Easy Chef
The launch of Boursin/Crème Bonjour 'Cuisine' in four different countries represented a great market opportunity for Boursin as well as an opportunity to refresh the brand image.
