Bottom of the pyramind - a new market for tourism

Luciana Aguiar, Haroldo da Gama Torres and Tania Limeira

Low income consumers, the largest and fastest growing market, are the new frontier for the corporate world.

Bottom of the pyramind – a new market for tourism

Luciana Trindade Aguiar and Haroldo da Gama TorresData Popular, Brazil

Tania LimeiraFundaÇão Getúlio Vargas, Brazil

PREFACE

Low income consumers, the largest and fastest growing market,...

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