Bottom of the pyramind - a new market for tourism

Low income consumers, the largest and fastest growing market, are the new frontier for the corporate world.

Bottom of the pyramind – a new market for tourism

Luciana Trindade Aguiar and Haroldo da Gama TorresData Popular, Brazil

Tania LimeiraFundaÇão Getúlio Vargas, Brazil

PREFACE

Low income consumers, the largest and fastest growing market,...

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