Bottom fishing in Latin America

Donna Russell Arguedas and Tim R. Sweeney

This paper suggests how wireless providers can profit by serving traditionally under-served market segments in Latin America.

Bottom Fishing In Latin America

Exploiting 'sub-prime' opportunities in developing markets

Timm R. Sweeney President, SIL Group, United States. andDonna Russell Arguedas Director of Latin American Research, SIL Group, United States.

BACKGROUND

The Latin American...

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