Bottega Veneta: Bottega For Bottegas

Bottega Veneta, a luxury fashion house, launched a campaign in Italy to reflect the essence of the brand, that invisibility makes you the most visible, and put the spotlight on small bottegas.

Campaign video: Bottega Veneta – Bottega For Bottegas

Selected creative: Bottega Veneta – Bottega For Bottegas

Credits

Creative agency: Publicis MilanAccount Supervisor: Elisa TanganelliArt Buyer: Caterina CollesanoArt Director Supervisor: Marie PoumeyrolChief Creative Officer Publicis Italy: Cristiana Boccassini / Mihnea GheorghiuChief Production Officer: Francesca ZazzeraClient Service Director: Benedetta Virga / Giada SalernoCreative Director: Costanza RossiGlobal CCO Publicis WW: Bruno BertelliGlobal Creative Director: Sandra BoldGlobal Producer: Mariella MaioranoHead of Production: Francesca ZazzeraProduction and Print Manager:Daniela Inglieri /...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands