Boston Market Corp.: Eat Something campaign

Robert Schnakenberg

In the late 1990s Colorado-based Boston Chicken Inc. was one of the leaders in the burgeoning restaurant category of home meal replacement, or HMR.

Meat, poultry, fish
United States
Strategy

Boston Market Corp.: Eat Something campaign

Robert Schnakenberg

OVERVIEW

NOTE: Since the initial appearance of this essay in the 1998 edition of Major Marketing Campaigns Annual, Boston Chicken Inc. changed its name to Boston Market Corp. The essay continues...

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