Boston Beer Company: Samuel Adams Triple Bock Launch campaign

In September 1994 Jim Koch, founder and president of Boston Beer Company, launched his much-anticipated Samuel Adams Triple Bock.

Boston Beer Company: Samuel Adams Triple Bock Launch campaign

William Baue

Overview

In September 1994 Jim Koch, founder and president of Boston Beer Company, launched his much-anticipated Samuel Adams Triple Bock. Koch transcended his family heritage (and...