Bospar: Taking Unistellar To New Heights

Unistellar, a telescope brand, launched a campaign in the US to encourage people to gain an interest in astronomy, promote a citizen astronomer community and establish the eVscope as the prestige telescope to own.

Situational Analysis

Space... the final frontier.

(That's the opening of Star Trek -- and yes, we are total SciFi nerds).

For Unistellar, space was actually the initial frontier.

The company launched a new kind of telescope, the eVscope, that made it easy to view distant objects like nebulae and galaxies, with vivid color and rich detail. The eVscope works in urban areas - unlike traditional telescopes that are hurt by "light pollution." Its WiFi connectivity lets users skip the traditional time-consuming eyepiece locator methods and utilize the dedicated app to direct their observation window to anything/anywhere they want....

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