Bospar: Taking Unistellar To New Heights

Unistellar, a telescope brand, launched a campaign in the US to encourage people to gain an interest in astronomy, promote a citizen astronomer community and establish the eVscope as the prestige telescope to own.

Situational Analysis

Space... the final frontier.

(That's the opening of Star Trek -- and yes, we are total SciFi nerds).

For Unistellar, space was actually the initial frontier.

The company launched a new kind of telescope, the eVscope, that made it easy to...