Bosideng: Brand private domain membership loyalty formula

The current membership system in the industry mostly determines the membership level based on the amount of consumption, but there are two potential problems.

Case details

Brand: BOSIDENG

Brand owner: BOSIDENG

Main agency: JUST AD

Market: Mainland China, Hong Kong, Macau, Taiwan

Industry: Clothing

Media channels:

Budget: 5-6 million

Case Summary

The current membership system in the industry mostly determines the membership level based on the amount of consumption. Bosideng, like most brands, also adopts this approach. However, there are potential problems. First, many invalid quantitative indicators are generated in the intermediate links when achieving the ultimate business goal. Second, deviations in the execution process lead to consumers' brand awareness level not meeting expectations. In this regard,...

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