Bose: Targeting the premium TWIE market

Bose, an audio equipment manufacturer, grew its business in China by bringing together fragmented customer data.

Campaign details

Brand: BoseBrand owner: BoseEntrant company: MediaCom, ShanghaiMarket: ChinaSector: Audiovisual productsMedia channels: Programmatic display, Video on demandBudget: 500k - 1 million

Executive summary

In China, the fragmentation of consumer data...