Bose 618 EC Campaign

The economic slowdown in 2022 has hit sales in the 3C industry hard; Bose, a high-end headphone and audio brand, hopes to seize the opportunity of the 618 Shopping Festival to make up for losses in the first half of the year and rejuvenate its brand image.

Case details

Brand: Bose

Brand owner: Bose

Main agency: EssenceMediacom

Major agency holding group: WPP

Launched in: Mainland China

Industry: 3C personal electronic products

Media channels:

Budget: 3-4 million

Case Summary

Due to the economic slowdown in 2022, sales in the 3C industry have been hit during this downturn. Therefore, Bose wants to seize the opportunity of the 618 Shopping Festival to make up for the losses in the first half of the year.

At the same time, the average age of high-end headphone users in China is getting younger and...

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