Bosch: Don't hang your privacy out

Bosch, an engineering and technology company, launched a campaign in China to increase interest towards Bosch dryers, convert interests to immediate purchase and initiate discussions about drying.

Campaign details

Brand: BoschAgency: BBDO CHINA

Campaign Summary

After more than a decade of market education, clothes dryers still have only 0.2% penetration in Chinese households, as the tradition of drying clothes with sunshine is deep in the culture.

Faced...