Bosch: Don't hang your privacy out

Dryer brand, Bosch, collaborated with influencers to incite social media debate between old and young and increase engagement and sales in China.

Campaign details

Brand: BoschBrand owner: BoschEntrant company: BBDO ShanghaiMarket: China (Mainland)Sector: Home appliancesMedia channels: Social media, Websites & microsites, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

After more...