Borders Group, Inc.: This Season, It's The Original Thought That Counts campaign

Borders Group, Inc., the second-largest American book retailer after Barnes & Noble, Inc., adjusted to a trend of dwindling mall traffic by erecting more and more superstores, which tallied 435 by 2003.

Borders Group, Inc.: This Season, It's The Original Thought That Counts campaign

Kevin Teague

OVERVIEW

Borders Group, Inc., the second-largest American book retailer after Barnes & Noble, Inc., adjusted to a trend of dwindling mall traffic...