Borden Inc.: Elsie The Cow campaign

After a 20-year retirement from advertising, Elsie the Cow returned as the corporate mascot for Borden Incorporated in March 1993 as the centerpiece of a $20 million campaign orchestrated by Ketchum PR of New York.

Borden Inc.: Elsie The Cow campaign

William Baue

Overview

After a 20-year retirement from advertising, Elsie the Cow returned as the corporate mascot for Borden Incorporated in March 1993 as the centerpiece of a $20 million campaign orchestrated by Ketchum...