Bord Gáis Energy: Bord Gáis Energy - The Big Switch
Category: Communications/UtilitiesCountry where program ran: IrelandDate program started/ended: February to December 2009
Product Description: Electricity Supply (Utility)
Advertiser/Client Name: Bord Gáis EnergyMedia Channels: Catalog Direct Mail Search TV/Video/Radio Web Advertising Website: www.thebigswitch.ie
As Bord Gáis Energy entered into the Irish residential electricity market, it faced three very significant challenges:
Bord Gáis Energy was synonymous with the supply of gas only.
Independent research clearly showed that there were very...