Boots UK: Empathy is the best form of defence

Boots UK, a health, beauty and pharmacy brand, and created the Menopause Monologues series to reverse penetration decline, increase consideration and power, and emotionally reconnect with millions of Brits.

Campaign details

Brand: Boots Brand owner: Walgreens Boots Alliance Entrant company: VMLY&RIdea creation: VMLY&R London Market: United Kingdom Sector: Pharmacies & drugstores Media channels: Sales promotion, Websites & microsites, Social media, Content marketing, Magazines - consumer, Radio & audio, Word of mouth, Influencers, KOLs, Point-of-purchase, In-store Budget: No budget

Creative assets

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