Boots UK: Boots UK Christmas 2022 – Bringing joy to consumers and our business results

Boots, a UK high street retailer, commissioned Lydia West who starred in its film, Joy For All, to recapture attention, making Boots salient and relevant as a Christmas destination.

Campaign details

Brand: Boots Brand owner: Walgreens Boots Alliance Entrant company: VMLY&RIdea creation: VMLY&R London Market: United Kingdom Sector: Pharmacies & drugstores Media channels: Sales promotion, Cinema, Video on demand, Social media, Competitions & contests, Merchandise & free gifts, Radio & audio, Online display, Outdoor, Out-of-home, Point-of-purchase, In-store, Virtual & augmented reality Budget: 5 - 10 million

Campaign video

Creative assets

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