Boots: Rewriting the rules of Christmas

Boots, the health and beauty retailer, broke the retail advertising conventions of promoting sentimental gift giving in the UK.

Campaign details

Brand: BootsBrand owner: Walgreens Boots AllianceEntrant company: WPP - United KingdomIdea creation: WPP LondonMarket: EuropeSector: RetailMedia channels:Public relations, Online display, Radio & audio, Websites & microsites, Outdoor,...
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