Boots: Rewriting the rules of Christmas

Boots, the health and beauty retailer, broke the retail advertising conventions of promoting sentimental gift giving in the UK.

Campaign details

Brand: BootsBrand owner: Walgreens Boots AllianceEntrant company: WPP - United KingdomIdea creation: WPP LondonMarket: EuropeSector: RetailMedia channels: Public relations, Online display, Radio & audio, Websites & microsites, Outdoor, Out-of-home, Point-of-purchase, In-store, Online video, Newspapers, Social media, Cinema, Email marketing, Video on demandBudget: 5 - 10 million

Campaign video

Creative assets

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