Boots: Rewriting the rules of Christmas

Nicole Frost, Arabella Blake, Antoinette Spence

Boots, the health and beauty retailer, broke the retail advertising conventions of promoting sentimental gift giving in the UK.

Campaign details

Brand: BootsBrand owner: Walgreens Boots AllianceEntrant company: WPP - United KingdomIdea creation: WPP LondonMarket: EuropeSector: RetailMedia channels:Public relations, Online display, Radio & audio, Websites & microsites, Outdoor,...

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