Boots Opticians: Boots UK – Out of Sight, Out of Mind...

Boots Opticians launched a film in the UK to show people the beautiful possibilities to be experienced with better sight and increase reach, buzz, and eye test bookings.

Campaign details

Brand: Boots Opticians Brand owner: Boots Entrant company: VMLY&RIdea creation: The Pharm London Market: United Kingdom Sector: Pharmacies & drugstores Media channels: Online video, Public relations, Word of mouth, Influencers, KOLs, Outdoor, Out-of-home, Social media, Video on demand, Direct marketing Budget: 5 - 10 million

Creative assets

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