CLIENT • Boots
THE TEAM • Paul Ravenscroft, Sarah Richards, Matt Southgate, Matthew Heath, Rachel Pillsbury, Pip Hulbert, Nicola Taylor, Nicky Bullard, Lisa Richards, Tim Styles.
WHAT IS WONDERFULABOUT THIS WORK? • In the worst recession hit Christmas for two decades, how could Boots get customers to buy Christmas pressies with them? Getting personal paid back: the statement delivered a 16% increase in incremental sales and the in-store events achieved an increase of 90% in incremental sales YoY. Redemption rates increased by 25% versus last year and net profit was up by 60%.