Boots: A New Prescription for Covid Times

Boots, a health and beauty retailer and pharmacy, launched a campaign in the UK to be the authority figure that the public needed by providing expert advice.

Campaign details

Brand: BootsAgency: Ogilvy

Summary

We all know retail is a bloodbath; every case study you come across feels like a matter of life or death.

The difference with this story is that is really was.

As the UK's leading healthcare brand, if Boots...

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