Booths: Brand identity

This case study explains how Booths, an independently run chain of food, drink and grocery stores in the North West of England, achieved a rise in sales in a cut-throat market by adopting a new corporate identity.

Booths: Brand identity

Smith &+ Village

Executive summary

Growth, beating the market and the best trading day in 166 years

Very few markets are as cut-throat as supermarket retail. The story of Booths is a real David and Goliath story of how a small,

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