Boosting returns from smaller budgets

In this article, Peter Field analyses a mass of case studies from around the world to discover how brands with a smaller share of voice have managed to make inroads in the markets of their bigger competitors.

Boosting returns from smaller budgets

Peter Field

This article probes the effectiveness case studies of the world to explore the common strands running through the marketing activity of brands that appear to have grown, despite being heavily outspent by larger players. The cases cover markets as far apart as Australia and Canada.

There is a depressing 'truth' in marketing that by and large what you get back in terms of growth for your brand is dependent on how much you put into the communications budget. This is bad enough for smaller brands that lack the scale economies of their larger...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands