Boosting brand success through sustainable products and initiatives

A panel discussion hosted by Kantar discussed how organisations and brands can think about helping consumers to close the value–action gap and enable sustainable consumption and behaviour.

Brands can increase their chances of success by driving the adoption of sustainable products and initiatives.

During a panel discussion hosted by Kantar, the insights firm shared that its sustainability index – based on the study of 41 million search results data over five years – showed 58% of consumers are prepared to invest time and money to support companies that do good, while 63% of consumers want brands to help them be more sustainable.

Kantar’s APAC head of sustainable transformation practice, Trezelene Chan, said, “The business case for sustainability is clear. The question now is more on how...

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