Boost: Stamina meter

Malt-based food drink (MFD) Boost created the Boost Stamina Meter (BSM) campaign to build national presence in India, and drive awareness and preference.

The objective

Boost, one of India's leading Malt Based brown MFD (Milk Food Drinks) is a 750 Cr INR size brand. It is the single largest brand in the southern region with market share of almost 51%.

For over 4 decades, the brand has consciously and successfully...

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