Boost: Stamina meter – a new currency in town

Boost, a chocolate health drink, launched a campaign in India to reinforce and make stamina more relevant and deliver impact in a sustainable manner.

The communication goal

Boost, a chocolate health drink in India has been parent's first choice for their kids.

'3X Stamina', a key proposition and growth driver for Boost lost relevance due to the compulsive 'stay at home' scenario during lockdown. The kid's playtime came to a standstill with little or no physical activity leaving the concept of Stamina null and void.

Objective: Re-inforce and make 'Stamina' more relevant and deliver impact in a sustainable manner among its core TG!

The situation analysis

Brand:

Boost, a dominate player in the South. In 2020, decided to expand its footprint to its weak...

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