Campaign details
Brand: Hindustan Unilever Limited / BoostLead Agency: Mindshare IndiaRegion: APAC
Strategy
Objective
Boost is one of India's leading Malt Based brown MFD (Milk Food Drinks) launched in 1975. It is a 170 mn USD size brand and has a market share of 11 % (across India). The brand has a very strong market play in the Southern region of the country and is the single largest milk food drink with a penetration of 50% in these regions.
In August 2020, Boost decided to make the switch from a regional only presence to a...