Boost Mobile Brand Campaign

The telecommunications market in New Zealand is fiercely competitive. Saatchi & Saatchi were faced with the task of dramatically raising the awareness and customer base of Telecom’s new youth brand “Boost Mobile” in the face of intense activity aimed at the youth market from Vodafone.

Boost Mobile Brand Campaign

Agency: Saatchi & Saatchi Advertiser: Boost Mobile Awards: Consumer Durables (Silver)

Marketing Challenge

The telecommunications market is one of the most fiercely competitive advertising categories in New Zealand, with...