Boost Mobile Brand Campaign
Agency: Saatchi & Saatchi Advertiser: Boost Mobile Awards: Consumer Durables (Silver)
Marketing Challenge
The telecommunications
market is one of the most fiercely competitive advertising categories in
Boost Mobile Brand Campaign
The telecommunications market in New Zealand is fiercely competitive. Saatchi & Saatchi were faced with the task of dramatically raising the awareness and customer base of Telecom’s new youth brand “Boost Mobile” in the face of intense activity aimed at the youth market from Vodafone.
