Boost India: Stamina Meter - A new currency in town!

Boost, a milk drink, tangibly demonstrated its stamina proposition to connect with a previously untapped audience in India.

Campaign video: Boost India – Stamina Meter - A new currency in town!

Read the full campaign case study

Selected creative: Boost India – Stamina Meter - A new currency in town!

Credits

Media agency: Mindshare MumbaiDirector: Rohan Shetty / Sumit DhingraGroup...

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