Boost India: Stamina Meter - A new currency in town!

Boost, a milk drink, tangibly demonstrated its stamina proposition to connect with a previously untapped audience in India.

Campaign video: Boost India – Stamina Meter - A new currency in town!

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Selected creative: Boost India – Stamina Meter - A new currency in town!

Credits

Media agency: Mindshare MumbaiDirector: Rohan Shetty / Sumit DhingraGroup Head: Ankita IsraneyManager: Aakriti Tomar / Abhishree Kumar / Sravanti ManugulaPartner: Meherzad Contractor / Shailja BaliPrincipal Partner: Farah SiddiqueSenior Director: Rajani Ranjan / Rajesh RaoSr Vice President: Ajay Mehta / Harshdeep ChhabraVice President:Vineet Nair...

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