Boost India: Game Stamina Ka

Boost, a malt-based food drink (MFD), ran the #GameStaminaKa campaign in India to build saliency and brand attributes among girls through showing that sporting prowess is not gendered.

Campaign video: Boost India – Game Stamina Ka

Read the full campaign case study

Selected creative: Boost India – Game Stamina Ka


Media Agency: Mindshare Mumbai Content Supervisor: Abhishree J Kumar Creative Direction - Lead: Meherzad Contractor Creative Execution - Lead: Shubham Nag Influencer Marketing Lead: Eashani Chandekar National Head - Content:Ajay Mehta...

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