Boost: #GameStaminaKa

Boost, a malt-based food drink (MFD), ran the #GameStaminaKa campaign in India to build saliency and brand attributes among girls through showing that sporting prowess is not gendered.

The communication goal

Boost, India's leading Malt-based Food Drink (MFD), always communicates that every kid, irrespective of limitations, can emerge victorious owing to their grit, and STAMINA.

Boost has built this stamina messaging through an evergreen...

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