Boost: Game Stamina Ka – breaking gender barriers in gaming

Boost, a malt-based drink company in India, increased brand awareness by creating a gaming platform that helped encourage girls to participate in sports.

Campaign details

Brand: BoostAgency: Mindshare IndiaRegion: APAC

Campaign video

Strategy

Objective

Boost, India's leading Malt-based Food Drink (MFD), has always championed the brand's belief that every kid, irrespective of their limitations, can emerge victorious...

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