Boondh: Ungender menstruation

Boondh, a social enterprise working on Sustainable Menstrual Products, increased engagement rate, followers, and PR coverage for its campaign to raise awareness about trans and non-binary menstruation by partnering with influencers on social media.

Campaign details

Brand: BoondhAgency: Schbang Digital Solutions Pvt. Ltd.Region: APAC



The background: For World Menstrual Hygiene Day 2021, Boondh Cups, a menstrual cup and hygiene brand owned by Boondh Social Foundation sought to raise awareness around the unspoken and underrepresented lived experiences of menstruators who have never been seen in the conversations around periods in India, and to some extent, the world over.

The objectives:

  • Increase brand and cause awareness
  • Increase conversations around transgender and non-binary menstruators
  • Increase followers

The challenges:

  • Being a not-for-profit, small-scale brand, the client has zero budget for the...

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