Boondh: Ungender menstruation

Boondh, a social enterprise working on Sustainable Menstrual Products, increased engagement rate, followers, and PR coverage for its campaign to raise awareness about trans and non-binary menstruation by partnering with influencers on social media.

Campaign details

Brand: BoondhAgency: Schbang Digital Solutions Pvt. Ltd.Region: APAC

Strategy

Objective

The background: For World Menstrual Hygiene Day 2021, Boondh Cups, a menstrual cup and hygiene brand owned by Boondh Social Foundation sought to raise...

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