Campaign details
Brand: BoondhAgency: Schbang Digital Solutions Pvt. Ltd.Region: APAC
Strategy
Objective
The background: For World Menstrual Hygiene Day 2021, Boondh Cups, a menstrual cup and hygiene brand owned by Boondh Social Foundation sought to raise awareness around the unspoken and underrepresented lived experiences of menstruators who have never been seen in the conversations around periods in India, and to some extent, the world over.
The objectives:
- Increase brand and cause awareness
- Increase conversations around transgender and non-binary menstruators
- Increase followers
The challenges:
- Being a not-for-profit, small-scale brand, the client has zero budget for the...