Boondh: Ungender menstruation

Boondh, a social enterprise working on Sustainable Menstrual Products, increased engagement rate, followers, and PR coverage for its campaign to raise awareness about trans and non-binary menstruation by partnering with influencers on social media.

Campaign details

Brand: BoondhAgency: Schbang Digital Solutions Pvt. Ltd.Region: APAC

Strategy

Objective

The background: For World Menstrual Hygiene Day 2021, Boondh Cups, a menstrual cup and hygiene brand owned by Boondh Social Foundation sought to raise awareness around the unspoken and underrepresented lived experiences of menstruators who have never been seen in the conversations around periods in India, and to some extent, the world over.

The objectives:

  • Increase brand and cause awareness
  • Increase conversations around transgender and non-binary menstruators
  • Increase followers

The challenges:

  • Being a not-for-profit, small-scale brand, the client has zero budget for the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands