Boomers, middle age, money and rock ’n’ roll

Brent Green, founder of Brent Green & Associates, considers the marketing opportunities provided in the USA by the 76 million baby boomers, born from 1946-66 and who start hitting 60 this year.

Boomers, middle age, money and rock 'n' roll

Brent Green

On 1 January 2006, the oldest baby boomer turned 60. For the next 19 years, one boomer will turn 60 about every 7.5 seconds. This demographic tidal wave of middle-aged adults will increasingly dominate...