Boomers & beyond: misconceptions and misbehaviour

The 50-plus market remains an untapped source by many marketers and advertisers, who either ignore them completely or appeal to them with out-dated communications.

Boomers & beyond: misconceptions and misbehaviour

Today's 50-plus consumers are more into rock n' roll than rocking chairs, so why are so many advertisers still using outdated stereotypes in their marketing communications? That's what CARF's Boomers & Beyond seminar held in late February set out to explore with presentations by three experts in the 50-plus demographic. Here are some excerpts:


Joanna Von Felkerzam, Insights Director for Starcom MediaVest Group, Toronto

Joanna Von Felkerzam discussed some of the insights garnered from SMG's proprietary consumer survey, Surveillance fiftyplus. The...

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