Books that influenced me

Mike Cooper, worldwide chief executive of PHD, presents the six books he finds the most influential, including 'Eating the Big Fish' by Adam Morgan, 'Managing Global Accounts' by Noel Capon, Dave Potter and Fred Schindler.

Books that influenced me

Mike Cooper


Mike Cooper started his career in advertising at Saatchi & Saatchi in London, before transferring to the Hong Kong office. He progressed to become chief executive for Saatchi in Hong Kong and was subsequently put in charge of North Asia. He then moved to CNBC Asia, in charge of sales, distribution and marketing, before joining Omnicom as chief executive for OMD Asia Pacific in 1997. In 2005, he launched PHD across the Asia Pacific region. In 2007, he became worldwide chief executive of PHD, which has over 70 offices worldwide.


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