BookMyShow: Breaking the norm, #LollaIndia takes Asia by storm

BookMyShow, an entertainment bookings site, launched Breaking the Norm, #LollaIndia takes Asia by Storm to raise awareness of the music festival Lollapalooza that was heading to India for the first time, create an unmatched first experiences, increase brand love, and contribute to ticket sales.

Lollapalooza, among the foremost multi-genre music festivals that has been celebrated over three decades globally, was finally heading east of Berlin for the first time, making its way into India, marking a pin on the entire Asian continent. This global phenomenon was being brought to India by BookMyShow, India's leading entertainment destination that has been setting the stage for bespoke out-of-home-entertainment experiences in the country over the past five years. BookMyShow has a strong and loyal transacting user-base. Typically, this combined with the unmatched legacy of Lollapalooza would be a winning combination. However, there were a few challenges to be...

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